I don't see what the big deal is. Low price guarantees have been causing similar customer behavior for a long time. And the discount is small enough to make it

I don't see what the big deal is. Low price guarantees have been causing similar customer behavior for a long time. And the discount is small enough to make it less than with a trip to the store (at least for me). By and large, Amazon is a good thing for consumers and a bad thing for otherretailers who want their money.