Pantone is a standardised set of printing colours outside of CMYK, often used to print richer or more specific (accurate) colours. A designer picks a colour on

Pantone is a standardised set of printing colours outside of CMYK, often used to print richer or more specific (accurate) colours. A designer picks a colour on a printed—quite expensive—colour chart instead of their monitor. Because it’s an end-to-end standard you get a guaranteed exact colour match in the printed result.