The reason Musk bought Twitter is the same reason other billionaires own newspapers even though they're money-losing flame dumpsters: they're a tool to control

The reason Musk bought Twitter is the same reason other billionaires own newspapers even though they're money-losing flame dumpsters: they're a tool to control the narrative. When you're the richest man in the world, money does not matter any more. Power and influence do. And Twitter is a big league weapon in that game. I don't think he cares at all about making Twitter profitable or catering to advertizers. He just bought himself the largest megaphone in the world, one with which he'll be able to sculpt the perception of the public at large any way he sees fit.