Geo blocking is streaming and content companies living in the past. They are creating this issue them selves but are too stupid or old to stop selling exclusive

Geo blocking is streaming and content companies living in the past. They are creating this issue them selves but are too stupid or old to stop selling exclusive rights to TV and streaming services in other countries. At the same time these foreign companies need to stop wasting money on something that will eventually go away. How stupid is it for HBO to sell exclusive rights in part of Europe for their shows to Sky streaming when HBO can deliver this content directly. This isn't 90, people are hardly watching cable TV. This whole thing reminds me of blockbuster that didn't want to lose that small percentage of late fees in order to switch to a Netflix type model. Just no competing system at the moment. I guess it's easier to sell a shit show to a single entity then trying to convince your subscribers to watch it.