Facebook also touted this. But they would never do it, as it would almost immediately spawn a competing copycat substitute service that would receive a massive

Facebook also touted this. But they would never do it, as it would almost immediately spawn a competing copycat substitute service that would receive a massive userbase for free at its inception, risking creating a formidable competitor. Or even worse - no substitute service would even spring up, giving a strong signal that people don't actually need the service FB/Twitter offer at all! They only stand to loose for exiting a market as a protest.