Yeah, they definitely did something like this. I recall you could return the DVDs to their stores to speed up the turnaround. And they eventually started a shor

Yeah, they definitely did something like this. I recall you could return the DVDs to their stores to speed up the turnaround. And they eventually started a short price war with Netflix. But IIRC they had a lot of debt to begin with and combined with much higher overheard from all the stores it ended predictably.