> Most companies aren't going to want their ads next to 'free for all' content, so we'll see what happens. This is a misconception. Outsiders don't know anyth

> Most companies aren't going to want their ads next to 'free for all' content, so we'll see what happens. This is a misconception. Outsiders don't know anything about ads. Twitter needs to be more useful, especially to iOS users. It users outside of major US metros. It needs older users. It will need better targeting and science. Then it will increase ad revenue.