That's not quite how pressure from advertisers work. Ads can't provide ROI if people aren't looking at them, and turning Twitter into a hellscape a la Truth Soc

That's not quite how pressure from advertisers work. Ads can't provide ROI if people aren't looking at them, and turning Twitter into a hellscape a la Truth Social/Parler/Gab/etc. is a surefire way to drive away users, which drives away advertisers. They also don't want their ads to be shown next to that kind of content, which will further pressure Musk to bolster content moderation.