I picked up a love of design obsession from the years I spent working as a developer in design agencies. A lot of it is very much focused on how a thing feels t

I picked up a love of design obsession from the years I spent working as a developer in design agencies. A lot of it is very much focused on how a thing feels to whoever receives it, even they don't consciously notice that happening. Stuff like the paper stock or binding is only ever going to excite a professional designer, but even people with no education on this at all can tell the difference between a glossy brochure with thick textured pages and a cheap flyer printed for as little money as possible. Some companies even target the latter because they don't want to give the impression of being a luxury retailer.