Pantone for those not aware is like DNS to IPs. It's a lot easier for designers to discern the Pantone name "Mahogany" than its RGB value (205,74,74). The rub

Pantone for those not aware is like DNS to IPs. It's a lot easier for designers to discern the Pantone name "Mahogany" than its RGB value (205,74,74). The rub here is that X-Rite (like a Registrar) owns the rights to the Pantone names. Now they want to collect a fee for it's Pantone names (similarly to how Registrars collects fee for Domain Names)