I think you're confused about the conversation that's being had. Nobody is suggesting (reduction in production costs) → (reduction in median consumer price) W

I think you're confused about the conversation that's being had. Nobody is suggesting (reduction in production costs) → (reduction in median consumer price) We are only suggesting (reduction in production costs as a way to reduce median consumer price) → (reduction in median consumer price) If there was no reduction in median consumer price, then, contrary to GGP's position, it is fair to conclude that it's not part of Adobe's intent.