Something was broken at Facebook for a long while. Before I stopped using it, my feed would show me content that had nothing to do with my social network. The a

Something was broken at Facebook for a long while. Before I stopped using it, my feed would show me content that had nothing to do with my social network. The algorithm was trying to keep my attention. My FB feed would not show me posts from friends, whom I knew posted something (by checking their profile manually). I think their internal kpi metrics meant staff sacrificed their user base by tuning for engagement in the short term. Once users realized they weren't seeing posts from their own social network they left. As each person left, FB had no choice but to fill a diminishing feed with crap. To the point where they forgot to feature genuine posts their users made over curated 'attention' content.