In this case (MD) my pet-theory... "Simplicity" There are usually a few "models/reasons" to explain adoption. These models/reasons (mentioned below) all have

In this case (MD) my pet-theory... "Simplicity" There are usually a few "models/reasons" to explain adoption. These models/reasons (mentioned below) all have their own "threshold or critical values" depending on model-and-industry 1. Simplicity: (a.k.a accessibility) MD is def simpler than let say HTML. I can teach someone MD in a day and they will be 'productive' in it for a wide variety of tasks. I can't teach someone HTML + CSS in a day AND be productive. 2. Price: If you are x5 cheaper than your competitor but provide lets say 0.7 of the feature set you probably going to win (PS. X5 and 0.7 are the variables to be solved and not real numbers) 3. Better: If you are x10 better and let say only 2.5x more expensive you probably going to win as well. 4. Established-Network(audience): Good example is SQL or USB. Neither is really fantastic and there are certainly better and cheaper solutions out there. Yet it's hard to argue with something in tech that is "good-enough". Would love to see some big-ass economic study of these and their critical values. Examples: VHS-BetaMax, WhatsApp-SMS-Blackberry, USB-XYZ etc.