My understanding is that de beers created most of the luxury diamond market in the first place. Prior to a particularly successful de beers advertising campaig

My understanding is that de beers created most of the luxury diamond market in the first place. Prior to a particularly successful de beers advertising campaign diamonds were not all that associated with wedding rings. now, it is most often the expected thing. https://www.jaredvandermeer.com/3-reasons-the-de-beers-a-diamond-is-forever-campaign-changed-the-world/ https://www.jaredvandermeer.com/3-reasons-the-de-beers-a-dia...