It is some sort of social engineering. The target is the media cycle and the hack is bring your name out there. Did it work? I know they are orange and have

It is some sort of social engineering. The target is the media cycle and the hack is bring your name out there. Did it work? I know they are orange and have a name ala « just say no to oil » or something. And I really don’t care. So it worked on me. The same results with classic ad campaign might have touched a fraction of the people hearing about that now. For a different cost. ( in money as opposed to legal consequence and being in the awkward ass position ) I retain judgement until it became more clear is it’s a endgame, or a first step needed for something else.