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Apple’s rules against apps tracking users were a massive blow to Meta’s ads business, so they’d certainly take the opportunity to avoid Apple’s restrictions if
by ummonk 4y ago
Apple’s rules against apps tracking users were a massive blow to Meta’s ads business, so they’d certainly take the opportunity to avoid Apple’s restrictions if they could.
- smoldesu 4y agoApple's changes that hurt Facebook were not even related to the App Store at all. Study your examples before you cite them: https://www.cnbc.com/2021/09/24/apples-ios-changes-hurt-facebooks-ad-business.html https://www.cnbc.com/2021/09/24/apples-ios-changes-hurt-face... > The changes Apple made in iOS 14.5 — asking people if they wanted to opt-out of apps tracking them across the web — is causing tumult for advertisers who rely on Facebook to sustain their businesses. Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling. The masses, they believe, have opted out of letting Facebook track off of Facebook, so they can’t be sure if people are buying their products after seeing their ads. Facebook expects them to spend less money as a result. How does any of that rely on the App Store, Apple's 30% cut, or even the state of app distribution on iOS?
- ummonk 4y agoApps have to respect the opt out to be listed on the app store. If they could be sideloaded or installed via a third party app store then they would no longer have to abide by Apple’s policies, such as not tracking users if they have opted out.