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The article also misses the idea that Sony is playing the house in the ongoing camera gambling market. Almost all digital cameras, mirrorless cameras, phone ca
by barkingcat 4y ago
The article also misses the idea that Sony is playing the house in the ongoing camera gambling market.
Almost all digital cameras, mirrorless cameras, phone cameras, iPhones, etc - regardless of maker / manufacturer, uses Sony sensors.
The purchase of Minolta unified sensor tech + software development + lens development and formulation + body ergonomics in one house - something no other maker is able to do, probably aside from Canon (who also uses Sony sensors depending on model) and Leica, which borrows sensors from other makers but has their own imaging tech that they add.
No matter how much money any Nikon, Canon, Pentax, OM system makes, Sony will always be part of the supply chain of those cameras.
- saryant 4y agoCanon makes its own sensors. They’re the only major player not using Sony sensors.
- jillesvangurp 4y agoSo does Fuji. Fuji has a pretty unique sensor with x-trans. Sony and Samsung are both producing a lot of sensors for mobile devices though. For example Apple has used a lot of Sony sensors over time. And likewise most camera manufacturers do not design their own sensors at this point.
- mijamo 4y agoFuji uses Sony sensors (custom ones but still Sony).
- jillesvangurp 4y agoSony might make them for Fuji. But they are Fuji designed sensors only used by Fuji. https://en.wikipedia.org/wiki/Fujifilm_X-Trans_sensor https://en.wikipedia.org/wiki/Fujifilm_X-Trans_sensor
- barkingcat 4y agoEven if Fuji designs them, from a total dollar and cents sort of way, the better Fuji's sensors are received in the market and the more they sell, the more money Sony makes. (and once Sony makes the money, it uses the same profits from Fuji to compete against Fuji.) It's a sort of reverse competition, where by Sony is guaranteed victory simply because they participate in their competitor's victories.