This is a common business model for mobile apps. I see blog posts here on the hacker news front page from iphone app guys describing the development of their ap

This is a common business model for mobile apps. I see blog posts here on the hacker news front page from iphone app guys describing the development of their app product line. In the end its quite literally make a tool that poops out apps that are just a little different. This is rampant in the industry and is motivated by cross-promotion and social marketing with little development overhead. Their product is the eventual user base. Apple doesn't care because it feeds the market and they get their cut. To top all that off, its successful enough that there are armies of micro-companies out there doing this every day because to them it actually works.