Apple tried to pivot into ads business several times, but they were simply not able to build a good infrastructure and organization for serving ads at the plane

Apple tried to pivot into ads business several times, but they were simply not able to build a good infrastructure and organization for serving ads at the planetary scale. Apple is indeed one of the best engineering companies in the globe, but it can't be superior on everything; it's still struggling on building competitive online services even with the massive advantage of 30% app store tax + complete platform control.