exactly; I think it would be worthwhile to help startups get away from that default thinking, and sooner get started on what they will eventually want to do onc

exactly; I think it would be worthwhile to help startups get away from that default thinking, and sooner get started on what they will eventually want to do once they realize it's part of the game / shouldn't be ignored. It's just about getting them to not suffer the damage of being late to the game that they will inevitably need to play if they get serious