Yeah, it's pretty incredible wasted opportunity. I think maybe 5ish or so years ago they did a big revamp which shifted the focus to obviously coordinated promo

Yeah, it's pretty incredible wasted opportunity. I think maybe 5ish or so years ago they did a big revamp which shifted the focus to obviously coordinated promos of big company stuff, and a more, I don't know, fluff editorial format, and it just become completely uninteresting as a discovery vector. It's absolutely outrageous that they run confusing ads next to search results -- probably millions of people getting confused and having a bad outcome because of that. Just straight up selling out a good user-experience for $. Shameful.