They have two trump cards: vertical integration and a brand halo more popular than Jesus. Their engineering chops are first rate but they win because they do ev

They have two trump cards: vertical integration and a brand halo more popular than Jesus. Their engineering chops are first rate but they win because they do everything for quality, charge a massive premium for it and have users line up. Everyone else has to spend energy and resources making something that can compete on value because they don't have the brand. And they have to negotiate with everyone up and down their supply chain and put their products up against dozens of competitors.