3 ms·
It’s much bigger than content and TikTok - it’s teens and early twenties not using Facebook, they are all using Snapchat for their social network. So the audie
by carl_dr 4y ago
It’s much bigger than content and TikTok - it’s teens and early twenties not using Facebook, they are all using Snapchat for their social network.
So the audience is getting older, and there is no way of now getting new eyeballs. So they have to try something else to get them, hence Metaverse.
- whimsicalism 4y ago> it’s teens and early twenties not using Facebook, they are all using Snapchat for their social network. Let me introduce you to: Instagram.
- carl_dr 4y agoLiterally none of them are using Instagram for their social network - they are just spamming likes, sure with people they know, but as much following influencers, celebs, bands, whatever. Snapchat is where the teens spend their time keeping in touch with their friends, Meta has lost them, they aren’t going to get them back to Facebook or WhatsApp. The teens have moved on because their parents are there.
- whimsicalism 4y agoI am Gen Z. It is true that Snapchat is very popular among teenagers. But IG has a lot more going on than you are imagining - stories & DMs have rescued it, hardly anyone ever actually posts though.