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"adtech" implies targeting and/or personalization, otherwise it wouldn't have the "tech" part - just "advertising".
by franga2000 4y ago
"adtech" implies targeting and/or personalization, otherwise it wouldn't have the "tech" part - just "advertising".
- cr4nberry 4y agoWhenever I've heard it used it's referring to general ads infra, which includes personalization. But there's also a lot more to it
- Bakary 4y agoIf you provide infrastructure or support for something, and that something is almost exclusively surveillance and data-gathering based, that's not so great either.