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> This creates a situation where their economic wellbeing and working life is directly aimed towards enforcing surveillance capitalism and authoriarian tools A
by cr4nberry 4y ago
> This creates a situation where their economic wellbeing and working life is directly aimed towards enforcing surveillance capitalism and authoriarian tools
Adtech doesn't have to be surveillance capitalism
If we're talking about personalized adtech, sure. But if we're talking about just adtech in general, not necessarily
- franga2000 4y ago"adtech" implies targeting and/or personalization, otherwise it wouldn't have the "tech" part - just "advertising".
- cr4nberry 4y agoWhenever I've heard it used it's referring to general ads infra, which includes personalization. But there's also a lot more to it
- Bakary 4y agoIf you provide infrastructure or support for something, and that something is almost exclusively surveillance and data-gathering based, that's not so great either.