How do you plan to educate the population about the technical definitions of non-trivial technical concepts - when I can make money/fame/political capital from

How do you plan to educate the population about the technical definitions of non-trivial technical concepts - when I can make money/fame/political capital from diseducating them, by providing with simple, convenient, inflammatory, and wrong information? If your bar for solving a political problem is 'We must first make sure everyone speaks about it the way I want them to speak', you're never going to get there. In a union of ignorance and malice, it's very easy for thought leaders to deliberately misframe speech, as they are the ones who determine both what we are allowed to talk about, and how we are allowed to talk about it.