When companies start trimming their budgets ads are first on the block. I've been in an advertising adjacent field for over a decade and ad spends always decrea

When companies start trimming their budgets ads are first on the block. I've been in an advertising adjacent field for over a decade and ad spends always decreased prior and at the start of economic downturns and recovered earlier than other macros. My personal experience currently is that budgets and projects are down quite a bit at the moment (a small uptick currently but some of that is seasonal).