> they need to control the hardware layer, having missed the mobile phone boat Thank you for this. I posited yesterday as to why they just don't a phone and go

> they need to control the hardware layer, having missed the mobile phone boat Thank you for this. I posited yesterday as to why they just don't a phone and got some good replies: https://news.ycombinator.com/item?id=33343507 https://news.ycombinator.com/item?id=33343507 Now it makes sense. They need something they control to advertise on.