3 ms·
No, you misquote me. I said that is is impossible to observe incrementality. It is rather trivial to estimate incrementality, statistically, but all statistic
by p0pcult 4y ago
No, you misquote me. I said that is is impossible to observe incrementality. It is rather trivial to estimate incrementality, statistically, but all statistical models produce estimates. Not observations.
How do you get the data if you're not a supplier? You contract for the supplier.