They're placing all their bets on their meta quest pro and pushing people into the metaverse. Complete control over that environment, combined with the new vr

They're placing all their bets on their meta quest pro and pushing people into the metaverse. Complete control over that environment, combined with the new vr headset's eye tracking+other sensors, would likely make them the best A/B testing / irl ad performance data platform on the block... if it's successful. Imo, they haven't really proven their case for their metaverse, the price point for the headset is wayyy too high for mass amounts of users to join in, and likely wouldn't join anyways since I'm not on fb/ig and don't trust em