This isn’t about what you think, your opinion does not define what’s moral. Morality is defined by what the public as a whole agrees with. Today, the public is

This isn’t about what you think, your opinion does not define what’s moral. Morality is defined by what the public as a whole agrees with. Today, the public is okay with blocking ads. The public is also okay with showing ads and paid plans too. Therefore, again, this is not a moral issue. But if it was, both the common (public and advertisers) and public expectations alone demonstrate that the less moral choice is to try to show ads to people against their will when they’re consuming content unrelated to the ads. The advertisers have always known this and they are free to not pay for ads and not support the content, but they choose to because ads still work well enough, for better or worse, despite ad-blocking behaviors among people who care enough.