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Amazon doesn't rely on a single revenue stream. But Advertising certainly is an important income stream. It gets its own chapter in the earning calls. ~$9 bill

• whimsicalism 4y ago
  I wouldn't call that reliance. Compare with advertising as share of Google or FB revenue.
  • bredren 4y ago
    The reason has less to do with share of revenue and more to do with stalled or weakening performance in the business’s core value offering. Facebook loses users of genuine content consumption to tiktok. Amazon has smaller baskets checking out. Google threatened on its buying into default search on mobile safari. Ad revenue has padded earnings and shielded these companies from investor critique and urgency in “what’s next?”
    • carl_dr 4y ago
      It’s much bigger than content and TikTok - it’s teens and early twenties not using Facebook, they are all using Snapchat for their social network. So the audience is getting older, and there is no way of now getting new eyeballs. So they have to try something else to get them, hence Metaverse.
      • whimsicalism 4y ago
        > it’s teens and early twenties not using Facebook, they are all using Snapchat for their social network. Let me introduce you to: Instagram.
        • carl_dr 4y ago
          Literally none of them are using Instagram for their social network - they are just spamming likes, sure with people they know, but as much following influencers, celebs, bands, whatever. Snapchat is where the teens spend their time keeping in touch with their friends, Meta has lost them, they aren’t going to get them back to Facebook or WhatsApp. The teens have moved on because their parents are there.
          • whimsicalism 4y ago
            I am Gen Z. It is true that Snapchat is very popular among teenagers. But IG has a lot more going on than you are imagining - stories & DMs have rescued it, hardly anyone ever actually posts though.