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Even if I am blocking ads, I am still paying for the content. Every product that I buy has a fraction of the ad budget in its price, the ad budget gets spend on
by danbruc 4y ago
Even if I am blocking ads, I am still paying for the content. Every product that I buy has a fraction of the ad budget in its price, the ad budget gets spend on various web sites. At least to a first approximation it does not really matter whether I see ads or block them. One could do a more careful analysis, how seeing the ads would change my spending behavior, how blocking ads changes ad prices and what not. But I do not think that blocking ads means that I am not paying my share for the content I am consuming. [1]
[1] Admittedly it could be the case, the people using ad blockers could be a very special group of people that would also see very special ads and buy very special products. But even then, the ad budget in the products I buy has to go somewhere. Therefore I would assume that at worst there will be some distortion in the prices of ads, how ad budgets are allocated and so on when I am blocking ads but no complete freeloading on the backs of others.