Yes, I came to reflect this sentiment. In startups there's a push for founder-led sales because it's the best way to learn from your target customers. It's th

Yes, I came to reflect this sentiment. In startups there's a push for founder-led sales because it's the best way to learn from your target customers. It's the same for engineers. The quickest way to validate your assumptions, see where the rough edges are, identify an easy bug, etc. is directly from the customer. I found that doing it myself with a support rotation was the best way to do this. That said, it's not "throw engineers into the deep end". It was managed by support team to optimize my time and their benefit. We were able to mutually teach each other a ton.