For the economist in you: There's a book on this topic that explicitly draws the parallels to the housing market meltdown, "Subprime Attention Crisis." There

For the economist in you: There's a book on this topic that explicitly draws the parallels to the housing market meltdown, "Subprime Attention Crisis." There is also a professor at Columbia, Kinshuk Jerath, who has written explicitly about these misaligned incentives.