Eh. Yes and no. You also need the functions of sales, marketing, HR, legal, customer service, etc. Possibly more, depending on your field. Just having a produc

Eh. Yes and no. You also need the functions of sales, marketing, HR, legal, customer service, etc. Possibly more, depending on your field. Just having a product simply will not cut it. If you are looking to hire a software writer, you need to be prepared to back up the non-software side significantly. We can all flap good ideas around like hankies, that's not a problem. Being able to execute the Human side as opposed to the Tech side, that's what needs to be in the picture.