"One test is worth a thousand opinions" I worked at a SMB where everyone in the company had to perform some customer facing duties every month. No, we weren't

"One test is worth a thousand opinions" I worked at a SMB where everyone in the company had to perform some customer facing duties every month. No, we weren't terrible at it, and it helped all of us gain an appreciation of a different point of view. No customer was pissed off (in fact some were impressed when they realized they were talking to senior management), and while the company is no longer in business (for various other reasons) there was no noticeable harm caused by this.