I plan on buying Bing AdWords to validate my business idea. Keywords: Grocery List, Spoiled Milk What do you think of the landing page? Does it clearly describ

I plan on buying Bing AdWords to validate my business idea. Keywords: Grocery List, Spoiled Milk What do you think of the landing page? Does it clearly describe a use case and the features of the app? Would a background img of a shopper make more sense. Any other input on the business idea/validation method is appreciated.