things will balance out, people will consumer fewer of luxury goods, will consume more of cheaper stuff. Brands will keep spending to keep their customers, and

things will balance out, people will consumer fewer of luxury goods, will consume more of cheaper stuff. Brands will keep spending to keep their customers, and cheaper alternatives will keep spending on ads to promote their sales. In competitive market and free economy ads are a fundamental engine that will keep economy running. Ads is sort of toll booth that takes their cut no matter what