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Market surveys and market studies in many ways shapes and forms have been, are, and will continue to be used to great success, the problem with your variation i
by mroman 18y ago
Market surveys and market studies in many ways shapes and forms have been, are, and will continue to be used to great success, the problem with your variation is that it involves deception. You don't bs people and trick them into taking your marketing survey under the guise of a product offer.
I am seriously curious to know how many times you have seen that work. I would think that many people would resent the tactic and retaliate by not purchasing your product, or they would lose their trust in you (and rightly so, you done suckered them once) and therefore respect.
It's interesting to note how many thousands of products have been researched, developed, and taken to market to great success, without deception tactics.
- mroman 18y agoI had to break up my reply into several posts in order for this app to be able to handle it. How dissapointing. I have seen PHP do better than this. This is depressing.
- trapper 18y agoAs for success, it was introduced to me by a very successful serial technology entrepreneur, investor & advisor with at least one personal 200M exit, and multiple smaller or similar size. I guess we will agree to disagree on the ethics. I personally don't find it any different than deceptive advertising that is used in the majority of sales channels worldwide, the many deceptive claims of products overstating the benefits, understating negatives etc.
- mroman 18y agoI see what you are saying about the widespread consumer deception, it is true, and yes - we can agree to disagree. I simply refuse to do it because others are, and believe that successful market studies can be carried out without deceptive tactics. This general attitude and outlook on my behalf actually mostly derives more from sheer pride than from any sort of assumed moral superiority - I simply can't sleep at night if I think that I applied or relied on anything other than my own merit to achieve something, and deceptive/slick tactics make me feel as though I cheated because I was unable to do it the hard way . . . that kind of thing. I will close by conceding that I may be wrong about this, however, I might also just end up identifying more user needs in a highly accurate manner with my approach, which is conducive to even greater profits.