3 ms·

Can this new Samsung Ad provoke Apple Fanboys to buy Samsung gadgets?

2 points by infogaufire 15y ago

AMITDAB 15y ago
Yes, this ad really worked for me and I bought a new Samsung Note couple of weeks back.
- infogaufire 15y ago
  thanks for the comment dude. And congrats for ur new note. Even in my circle, I have seen this trend that all of a sudden Apple Users are using Samsung gadgets especially the phones and tabs.
gbeeson 15y ago
I don't think that an advert has provoked me or anyone I know to buy anything. Samsung's latest ad campaign is a definite strategy shift though that has grabbed attention (as was the point of course).
- infogaufire 15y ago
  Yea..provocation was in the sense of Perception change and building of interest. Earlier, when I wanted to buy or gift a phone or a tablet to anyone, Apple had a clear position in my brain..but now I take Samsung as a very serious and good option to think about along with obvious Apple. But yea, immediate buy decision is near to impossible with this ad or any ad campaign.
scdc 15y ago
This ad caught my eye on tv, but Samsung needs to simplify their phone offerings. In this ad, they say, "It's a Samsung." Why not "It's the new Samsung Galaxy S"? They need to push "Samsung Galaxy"(Android) or "Samsung Focus" (Windows). All these other names just dilute their brand. I just bought a used Android device on craigslist. I didn't care what carrier-- I just wanted wi-fi so I could test some mobile web app work. I ended up with a Samsung Fascinate. Okay, so it's a Samsung Android device. A Fascinate. I have never heard of this model. Then on the back it says "Galaxy S". On the original packaging it says, "Samsung Fascinate TM a Galaxy S TM phone Verizon." So what am I supposed to call it? By introducing "Fascinate" (or whatever they call it on other carriers), I'm just confused. Now when someone asks me what I bought, what do I tell them? A Samsung? A Samsung Fascinate? A Samsung Galaxy? Galaxy S? What I do say is, "a used Android device I found on craigslist."
- infogaufire 15y ago
  Hmm..valid point. But I guess, With "Its a Samsung", Samsung is aiming at changing perception of brand in US consumers. They want set themselves as a recognized brand which is Asian just by origin but knows US/Europe well and can deliver a good option to Apple gadgets.

2 points by infogaufire 15y ago

AMITDAB 15y ago

Yes, this ad really worked for me and I bought a new Samsung Note couple of weeks back.

infogaufire 15y ago
thanks for the comment dude. And congrats for ur new note. Even in my circle, I have seen this trend that all of a sudden Apple Users are using Samsung gadgets especially the phones and tabs.

gbeeson 15y ago

I don't think that an advert has provoked me or anyone I know to buy anything. Samsung's latest ad campaign is a definite strategy shift though that has grabbed attention (as was the point of course).

infogaufire 15y ago
Yea..provocation was in the sense of Perception change and building of interest. Earlier, when I wanted to buy or gift a phone or a tablet to anyone, Apple had a clear position in my brain..but now I take Samsung as a very serious and good option to think about along with obvious Apple. But yea, immediate buy decision is near to impossible with this ad or any ad campaign.

scdc 15y ago

This ad caught my eye on tv, but Samsung needs to simplify their phone offerings. In this ad, they say, "It's a Samsung." Why not "It's the new Samsung Galaxy S"? They need to push "Samsung Galaxy"(Android) or "Samsung Focus" (Windows). All these other names just dilute their brand. I just bought a used Android device on craigslist. I didn't care what carrier-- I just wanted wi-fi so I could test some mobile web app work. I ended up with a Samsung Fascinate. Okay, so it's a Samsung Android device. A Fascinate. I have never heard of this model. Then on the back it says "Galaxy S". On the original packaging it says, "Samsung Fascinate TM a Galaxy S TM phone Verizon." So what am I supposed to call it? By introducing "Fascinate" (or whatever they call it on other carriers), I'm just confused. Now when someone asks me what I bought, what do I tell them? A Samsung? A Samsung Fascinate? A Samsung Galaxy? Galaxy S? What I do say is, "a used Android device I found on craigslist."

infogaufire 15y ago
Hmm..valid point. But I guess, With "Its a Samsung", Samsung is aiming at changing perception of brand in US consumers. They want set themselves as a recognized brand which is Asian just by origin but knows US/Europe well and can deliver a good option to Apple gadgets.