The shareholders can demand whatever they want including shiny unicorns. Musk and Tesla are entitled to say "No". When Tim Cook was asked pointed questions on

The shareholders can demand whatever they want including shiny unicorns. Musk and Tesla are entitled to say "No". When Tim Cook was asked pointed questions on why Apple gave a crap about environmental concerns, rather than focussing on pure profit über-alles, he smacked down the questioner [1] "If you want me to do things only for ROI reasons, you should get out of this stock.” A company's decisions can be guided by shareholders, but it's on the company to forge their own path. If the shareholders don't like it, they'll vote with their feet. Promising unicorns to keep the feet planted where they are is not a good strategy. [1]: https://9to5mac.com/2014/02/28/tim-cook-rejects-ncppr-proposal-to-end-evironmental-programs-for-increased-profit-suggests-group-sell-stock/ https://9to5mac.com/2014/02/28/tim-cook-rejects-ncppr-propos...