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That other network's name is TikTok, and it took over from Instagram after Instagram took over from Facebook. This is, at least, where the valuable consumers (
by pclmulqdq 4y ago
That other network's name is TikTok, and it took over from Instagram after Instagram took over from Facebook.
This is, at least, where the valuable consumers (20-35 women are by far the most valuable from an advertising perspective) are spending the most time, even if they still have FB accounts.
- colinmhayes 4y agofacebook and tiktok serve completely different niches, as much as mark doesn't want to admit it. Tiktoks network is billions of people, facebook still controls the "social" network. That may be less important as people transition to online personalities, but I don't see the demand for an actual social network of real life friends/acquaintances going away anytime soon.