> I've long wanted to do a "startup" that sells decent furniture online ... This was what they were doing. Their products were fashionable and decent quality,

> I've long wanted to do a "startup" that sells decent furniture online ... This was what they were doing. Their products were fashionable and decent quality, squarely targetting the middle classes with moderate prices. Double the price of Ikea, but typically made from wood not particle board - half the price of boutiques and designers. I can only assume, given they raised 100mil just over 12 months ago that their real problem (unless there is fraud / founder enrichment) they were selling sofas for £1,000 that they paid £2,000 for.