In 2010, I was a PhD student inspired by Herb Simon, Goldhaber, and others, and decided to focus my dissertation on this topic: https://invisible.college/attent

In 2010, I was a PhD student inspired by Herb Simon, Goldhaber, and others, and decided to focus my dissertation on this topic: https://invisible.college/attention/dissertation.html https://invisible.college/attention/dissertation.html This was the first approach to measure the Economics of Attention, quantitatively. To do so, we define a new type of utility function, that can be measured with a new type of experiment that you can run via large-scale A/B tests, and lets you say things like "The new UI for Facebook is 6¢ per second worse than the old one!"