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But attention has been much more monetizable than thought in the 1990s. Nearly all forms of attention find some way of getting monetized, and this near-fungibi
by metacritic12 4y ago
But attention has been much more monetizable than thought in the 1990s. Nearly all forms of attention find some way of getting monetized, and this near-fungibility is surprising.
Otherwise, it's tautologically true that "the currency of the new economy is X, to the extent X can be monetized" for all values of X.
- neosat 4y agoYou're not wrong. But that's not how the headline pitches the article. It specifically says 'the currency of the new economy won't be money'; hence my comment.
- metacritic12 4y agoHmm your right that the headline says that. But I think to read the article generously, "money" means explicit money, like pay per read, or microtransactions, or pay per app. To that extent, it is surprising how few explicit payments I make per week on the Internet (Amazon, Instacart, Uber?) yet hundreds of companies get cents of my attention (Google, Facebook, TikTok, the tons of content marketing companies Google sends traffic to, etc).
- cptnapalm 4y agoPerhaps the dotcom crash altered some opinions with respect to the need to monetize?