It requires a culture shift; how they hire, the types people they look for, how they staff teams, how they promote, how they budget, how they measure success, e

It requires a culture shift; how they hire, the types people they look for, how they staff teams, how they promote, how they budget, how they measure success, etc. Product requires commitment and continuity which Google has proven to be really, really poor at historically. Likely because it has the wrong culture for it, is likely organized with the wrong incentive structures in place, and has thus far been wildly successful in spite of it.