“How shall we delight our users today?” “Through force?” “Tell me more?” “We force them to do something they don’t want to do!” “Brilliant! Everyone loves to b

“How shall we delight our users today?” “Through force?” “Tell me more?” “We force them to do something they don’t want to do!” “Brilliant! Everyone loves to be forced to do things they don’t want to do. We shall do That!”