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This is exactly backwards in my experience. The OTAs are full of dark patterns and really want you to create an account. I don’t think that I’ve ever had to do
by stephencanon 4y ago
This is exactly backwards in my experience. The OTAs are full of dark patterns and really want you to create an account. I don’t think that I’ve ever had to do so on a hotel website—-name, phone number, credit card, done.
- lmm 4y agoI agree they're full of dark patterns (false "only x rooms left at this price" statements, misleading UI that implies the place you're looking at has just been booked), but frankly that's the lesser of two evils compared to a site that seemingly doesn't want your business. And while they do make you create an account, I entered my information once years ago and can now book a hotel in any town I want to go to, which is something nowhere else can match (if hotel websites reliably supported SSO that would be as good, but we're a long way off that at the moment).