I kind of agree with that. I think the UX field got lost in the way of being mixed with marketing for conversion and keeping engagement instead of real usage. E

I kind of agree with that. I think the UX field got lost in the way of being mixed with marketing for conversion and keeping engagement instead of real usage. Everything ends up with a dumbed down inefficient eye pleasing UI. I find it hard to find UX designers that want to invest in taking the time to really learn and understand expert usage instead of just seeing everything as websites to be optimised.